I find the interviewer a little bit too direct and not very mannered, but Hein van der Wielen is very interesting. The technology is there but few people measure and actually react on results. Sounds so simple but I’ve seen it a lot. Marketing teams want numbers but never know what to say if you ask them what numbers they want.
Interview Hein van der Wielen, BlueMango from Erwin Boogert on Vimeo.



