Bought a thin book called “Purple cow” by Seth Godin. Very inspiring piece of dynamite explaining the death of the old mass media TV marketing.
The message of the book is that you have to create products that are unique like purple cows. You are remarkable and no one can imitate you because you were the first. The trick is to get this product with the “sneezers”. This are the people that will love your product so much that they will tell their friends about it.
It is funny when you pay attention to your surroundings and you start to notice when people “sneeze” about new products, restaurants etcetera.
Mr Godin starts his book with the fact that we have everything. We’re people who already have a dishwasher, tv, asperine and so on. So now there is only money left in the niche markets. Wonder what will happen after that market is satisfied.